Launching a brand in a non-existent category
Year: 2018
Capabilities: FCB/RED. Advanced Analytics. Media.


myQ suffered from two related problems: very little awareness of smart garage door openers and almost no awareness of myQ as a brand.


Instead of asking people to find myQ, we needed a way for myQ to find them.


Rather than compete with Amazon, we leveraged them to build awaress and advertise our product.


We utilized the bottom of Amazon's purchase page as a home for our advertisement. It was a creative way to stand out, a unique way to compete, and an innovative way to drive conversion.

Organic Sales on Amazon
Increased Transactions
Increased Average Monthly Orders
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