LG Electronics
Creating a new way to experience intangible brand benefits
Year: 2018
Capabilities: Media.


LG, outspent by Samsung and Sony, was getting lost in an overwhelmingly tech-touting marketplace and needed to live up to its brand promise.


We’re living in the golden age of at-home entertainment – from what we watch to how we watch it to what we watch it on.


The LG OLED is the only viewing experience worthy of people’s love for their shows.


Introducing LG B&Binge, the ultimate TV test-drive, where fans can binge-watch their favorite shows from the world of their shows. In partnership with Netflix, we offered fans a once-in-a-lifetime opportunity to watch The Crown from a royal palace in England or Arrested Development from a luxury yacht. The result blurred the line between entertainment and advertising seamlessly and helped the challenger brand find new leads.

Positive social sentiment
Submission rate
New leads to retarget
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