Jack was beloved around the world, but not so much online - in fact, they were losing 80% of visitors quickly after they landed on the site.
The best place to truly experience the Jack Daniel’s brand is at the Lynchburg, Tennessee distillery.
Bring every Jack lover to Lynchburg, Tennessee.
We created a virtual reality tour of the Lynchburg, Tennessee distillery, allowing anyone from around the world to visit. We brought the brand’s history to life through digital storytelling, giving people new ways to find drink inspiration, and creating a special vault for die-hard fans to go deeper into the Jack story.