Coca-Cola
Transforming the way people shop for a long-standing CPG product
Year:
2014
Capabilities:
FCB/RED.
Advanced Analytics.
Problem
Under increasing competitive pressure, Coca-Cola needed to drive incremental lift and look to solutions outside the beverage aisle.
Insight
When items are paired with Coke, purchase intent increases 18%.
Strategy
Act like a restaurant instead of a grocery store by giving mom a menu instead of a list.
Solution
We launched Effortless Meals at Walmart, pairing Coke with simple fresh meal solutions with no discounts or coupons required.
A communication system was built to deliver the right messaging to customers at the right time and custom strategies were created for additional retailers including Kroger, Meijer, Giant Eagle & more to meet their individual needs.
*Work not executed within QuikTrip and Giant Eagle.
A communication system was built to deliver the right messaging to customers at the right time and custom strategies were created for additional retailers including Kroger, Meijer, Giant Eagle & more to meet their individual needs.
*Work not executed within QuikTrip and Giant Eagle.
30%
Increased 2-Liter Sales at Walmart
160%
Above Sales Target for Category at Walmart
11k
Incremental Displays at Walmart
44%
Category Lift in Trips & Basket with Meals vs. YAGO at Meijer
49%
Combo Sales with Coke Products
4th Consecutive Year Named Top 3 Global Network Promoting Good Causes
2020 Global Agency of the Year
2020 & 2019 A-List & 2020 Best Places to Work
2020 Global Network of the Year
2020 Most Awarded Network
2020 Design Agency of the Year
2020 Top Places to Work
2019 North America Network of the year and 2019 Top 3 Global Network