Chilly Cow
Launching a movement with a limited budget
Year:
2017
Capabilities:
Media.
Social.
Influencer.
Problem
Launch a new brand into the quickly growing better-for-you ice cream category on a lean budget using only social media and influencer marketing.
Insight
Inside every healthy person is an unhealthy one that no one is acknowledging.
Strategy
Empower social media influencers to save the health-obsessed from the soullessness of healthy living.
Solution
Partnering with macro-influencers, we called them out for their overly healthy ways in a video promoted by the brand’s Instagram challenging them to a #PINTervention.
Influencers responded by accepting the challenge, sampling product & challenging micro-influencers, who then responded with their own content challenging everyday people. As a result, we started a movement among thousands of consumers.
Influencers responded by accepting the challenge, sampling product & challenging micro-influencers, who then responded with their own content challenging everyday people. As a result, we started a movement among thousands of consumers.
500MM
Impressions
2x
More repurchases than competitors
67%
Consumers Prefer Over Category Leader Halo Top
4th Consecutive Year Named Top 3 Global Network Promoting Good Causes
2020 Global Agency of the Year
2020 & 2019 A-List & 2020 Best Places to Work
2020 Global Network of the Year
2020 Most Awarded Network
2020 Design Agency of the Year
2020 Top Places to Work
2019 North America Network of the year and 2019 Top 3 Global Network