Blue Bunny
Finding a brand’s ownable role in a cultural moment
Year:
2020
Capabilities:
FCBX.
456 Studios.
Media.
Social.
Problem
Blue Bunny was a fun ice cream brand for adults, on a mission to fight boredom at all costs – but when COVID-19 hit, a summer of fun seemed far-fetched.
Insight
Having fun is a key component to being safe and healthy.
Strategy
Bring back summer joy by delivering Funlightenment to the masses.
Solution
With people stuck in their homes, we decided to bring the fun right to them with our Summer of Funlightenment, a series of 3 epic brand acts:
We created a series of Load’d Pools designed specifically for your backyard, balcony or patio, outfitted with a cupholder perfectly sized to keep your Load’d Sundaes cool.
We took canceled summer event tickets and created a Ticket Exchange for consumers to turn in their tickets for a refunded frozen treat or virtual experience.
When drive-ins became all the rage we created the Ice Screen Truck – an 11ft LED movie screen & sound system plus a freezer full of treats – that rolled into consumers' driveways for a night of family fun.
We created a series of Load’d Pools designed specifically for your backyard, balcony or patio, outfitted with a cupholder perfectly sized to keep your Load’d Sundaes cool.
We took canceled summer event tickets and created a Ticket Exchange for consumers to turn in their tickets for a refunded frozen treat or virtual experience.
When drive-ins became all the rage we created the Ice Screen Truck – an 11ft LED movie screen & sound system plus a freezer full of treats – that rolled into consumers' driveways for a night of family fun.
1.14+
Billion Earned Media Impressions
205
Media Placements
14.7MM
Social Impressions
478,250
Footprint Impressions
100,000+
Visits to Funlightenment.com
4th Consecutive Year Named Top 3 Global Network Promoting Good Causes
2020 Global Agency of the Year
2020 & 2019 A-List & 2020 Best Places to Work
2020 Global Network of the Year
2020 Most Awarded Network
2020 Design Agency of the Year
2020 Top Places to Work
2019 North America Network of the year and 2019 Top 3 Global Network